Office: 289-401-3221

Protecting your family shouldn't be complicated or expensive

Get three life insurance quotes customized to your unique financial situation

Two easy-to-understand personalized products for every family.


Life Insurance at the Speed of Life
Primerica PowerTerm offers easy-to-understand, personalized coverage usually without the need for medical exams or any blood samples.


Life Insurance with Value in Mind
Primerica PrecisionTerm strikes just the right balance between convenience and value – offering easy-to-understand, personalized coverage packed with features.

Terms up to 35 years

Affordable and Customizable

Terminal Illness Benefit

Guaranteed Insurability to Age 95

One Child Rider Covers All Eligible Children

No War or Terror Clauses

You get more than just protection!

Free Financial Blueprint

Unlike other insurance companies who focus solely on selling you an insurance policy, we believe financial products are meaningless without a sound strategy to go with it. Every product we offer comes with a Financial Blueprint. It's like a simple to follow, step-by-step instruction guide for your money.

Personalized Solutions & Financial Education

We take a personalized and educational approach to your money. Rest assured the solutions we offer are not some "off-the-shelf" strategy. You will receive a tailor-made strategy according to your unique financial situation.

93% of Claims Paid Within 14 Days

We take pride in our thorough up-front underwriting process ensuring claims are paid in a timely manner when your family needs it most.

An Industry Leader Since 1977

About Primerica

  • Primerica’s life companies stand tall in the industry.
  • Over 5.7 million lives insured through our life companies
  • $903 billion of term life insurance in force
  • An average of $6.1 million in benefit claims paid every day
  • Primerica’s life insurance companies are rated A+ (Superior) by AM Best

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We're focused on financial literacy

In 1977, Primerica’s founders witnessed their loved ones left behind, financially, by the financial services industry. Middle-income families in their neighborhoods and communities were being sold the wrong products by people they trusted – or even abandoned in favor of higher-income clients – because they didn’t know enough about basic financial principles.

Primerica offers HOW MONEY WORKS financial literacy services to help teach people the basics of personal finance because we believe a solid foundation is key.

Meet Andrew & Sammi

IT & Nurse

Andrew and Sammi are in their mid-30s and have a young daughter named Mary. They recognize the significance of having the correct amount of life insurance in case something happens to them, but they are worried about how much it will cost since they are on a tight budget.

They would like the mortgage and debts paid off which total $800,000.

$800,000 of coverage will cost Andrew $52.66 per month and coverage for Sammi will cost $37.33.

A total of $1.6 million will cost $89.99 per month.

Different Options for Different Budgets

Most products you buy have a fixed-price, but with our PrecisionTerm and PowerTerm lineup, you stay in control of the price you want to pay.

Here's an example of three options a 35-year old female can choose from.

Basic Needs

$300,000 of Coverage



  • Just the Mortgage


All Needs

$1 Million Coverage



  • Survivor Income 
  • Mortgage & Debts
  • Children's Education
  • Final Expenses
Basic Needs + More

$500,000 of Coverage



  • Mortgage & Debts
  • Children's Education
  • Final Expenses

What our clients have to say

"I admire their values and integrity, truthful and always act with fairness..."

I've known Anthony and Ginette over the years and what I like about these couple is their undying dedication and love to help families not only people from our community but to everybody. I admire their values and integrity, truthful and always act with fairness all the time.

Virginia Canillo ... Healthcare Worker

Our son can attend post secondary school without taking out any student loans...

Working with Anthony and his team has been a great experience. They took the time to understand our financial situation and our goals, they educated us on options and helped us build a plan. After initial set up, the whole team continually stays in touch to assess our satisfaction, and works with us on adjustments needed to our plans and today, our son can attend post secondary school without taking our any student loans. I highly recommend working with this group - the personal touch, and their genuine concern are an invaluable asset to your personal finances.

Rob Segsworth ... Vice President - Transportation Industry

They were life-changing...

10 years ago, we experienced a sickness in our family in which we wanted to support our parents by managing the family finances. At the time, we were overwhelmed financially. Our knowledge was minimal and we were unsure where to begin. The group was life-changing. They helped us organize, analyze and formulate a financial game plan which helped us immensely. Through the years we learned how to tackle debt in a strategic way, save for emergencies and invest in our future. I feel much more knowledgeable, comfortable and in control of my finances. I and grateful to have this team as my money coaches as they are all kind, hardworking, trustworthy and reliable. I know I can always rely on them for expert advice!

Jacklyn O ... Healthcare

I have mutual funds with Leonardo and my experience has been great. He has always answered my inquiries very promptly and it is very transparent and honest when it comes to financial advice.

Juan Romero

"Allows me to put a lot of trust into his advice and recommendations..."

Anthony has always been very helpful, respectful, and transparent. When I have questions, or reservations about anything, he's always very clear and honest, which allows me to put a lot of trust into his advice and recommendations. I especially like how he's always looking out for me and my interests and will follow up regularly. I also appreciate his quick responses and he's always available for a call and readily accessible most of the time so I'm not left hanging or waiting for days for a response.

Calvin Chan ... Marketing

"Takes the complexity of the financial jargon, and makes it simple to understand..."

Anthony has been my dedicated professional "Money Guy" for myself wife and family for the past 10 years. He is committed to my family's financial success needs and is very dependable. Anthony is very passionate and has an extensive knowledge in the financial wealth industry. His approach is very professional, friendly, patient and honest. He takes the complexity of the financial jargon, and makes it simple to understand. This makes me very comfortable and confident as a customer. I would recommend him to my family and friends. You won't be disappointed with his service.

Nicholas M P ... Military

I honestly thought I had my finances in order...

I honestly thought I had my finances in order until I was introduced to Anthony. I didn't realize how many financial products I owned until me laid them out for me to see. I paid a lot for products but realized I had no real strategy. Today I have total clarity over my money, I understand where I'm going to be financially in 10 years and I'm spending the same amount of money every month!

Virginia B. ... Director, Health Care Industry

"Took the complexity out of financial principles..."

Looking to set realistic financial expectations for myself as well as improving my financial literacy in general, I had first connected with Anthony earlier last year following a wealth building webinar he hosted. I wouldn’t consider myself the most well versed when it comes to personal finance, and so planning my financial future on my own was scary. I reached out to Anthony who first, took the complexity out of financial principles and put them into a narrative that was graspable and easy to understand. He created a strategic plan for me, but before that, made sure to ask what was meaningful to me as he wanted to understand my views on money and life before understanding my goals.

Kathleen E. ... Project Manager - Toronto Hospital

Even when I did not understand many things, he took his time to explain...

Leonardo was very helpful. Even when I did not understand many things he took his time to explain each thing carefully and in better terms that I would be able to comprehend. Another thing that I would like to note is that he is very organized, all concerns were addressed and handled efficiently thanks to his organizational skills. It was a pleasure working with him, I will surely recommend him to my family and friends. Thank you!

Jorge Pedraja

Stop spending so much on Life Insurance.

Let us cut your life insurance payments!

Answer these 4 simple questions and we'll find some savings for you.

We'll put together three competitive life insurance quotes to choose from.